Everyone talks about great ideas: ideas for their job, their organization or an exciting new innovation or invention. During research interviews I often hear about an individual’s great idea. When I ask what the response has been from sharing the idea with others and how they will implement or execute on the idea their eyes glimmer like Gollum from Lord of the Rings and they tell me their “precious” idea isn’t quite ready for others yet! (Said while putting the idea back into their pocket to think about for another 6 months…)
While I appreciate a great idea as much as the next person, what I really want to hear about is the plan for executing and implementing the idea. Great ideas are rarely (RARELY!) successful unless executed, ideas are just a multiplier.
The most brilliant idea, with no execution is worth $20 dollars.
The most brilliant idea takes great execution to be worth $20,000,000.
Execution is the secret sauce no one wants to discuss. Most business magazines don’t tell that side of the story. It isn’t quite as flashy or fun to discuss the daily grind of making an idea successful and the reality of the hard work it takes doesn’t sell too many magazines.
The execution idea below is from the book “Anything You Want”. It is a good quick read that I recommend you check out, especially if you’re an “idea” person.
Anything You Want: 40 Lessons for a New Kind of Entrepreneur
|AWFUL IDEA||= -1|
|WEAK IDEA||= 1|
|SO-SO IDEA||= 5|
|GOOD IDEA||= 10|
|GREAT IDEA||= 15|
|BRILLIANT IDEA||= 20|
|NO EXECUTION||= $1|
|WEAK EXECUTION||= $1000|
|SO-SO EXECUTION||= $10,000|
|GOOD EXECUTION||= $100,000|
|GREAT EXECUTION||= $1,000,000|
|BRILLIANT EXECUTION||= $10,000,000|
To help create a culture of idea sharing and execution go listen to the Dr. CK Bray Podcast, Episode 189