Your brand is a collection of perceptions. Your branding is not always reality, it’s how others perceive you. It can take a long time to build a branding and one event to destroy it. So how do you build your branding to match your future goals and what can you do to protect it?
QUESTION OF THE DAY
“I hear that personal branding is becoming evermore important. Can you give me any advice or suggestions?“ -Anonymous, Stockholm, Sweden
STUFF WE LEARN IN THIS EPISODE
Because your branding is constructed of perceptions you have to be careful how you communicate, behave and treat others. If you are not branding yourself, others are creating your branding for you. To begin understanding your branding and to build it you need to conduct a self inventory.
What do you need to do to create the right branding for your career?
There may be circumstances where you had every right to get angry, but if you don’t check yourself and your reactions this type of behavior will ruin your branding and possibly your career. Do the right thing and create the right branding.
QUOTES BY CHRIS
“Would you rather be right or have great branding?”
Ask people what your branding is.
Do some self-reflection.
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